Step into the real world of business. Through NEVER ESTABLISHED, IB students launch and run their own fashion micro-brand, gaining hands-on experience in marketing, sales, design, and finance – all while fulfilling CAS. It’s creative, competitive, and global – a chance to build 21st-century skills, confidence, and something you can be truly proud of.

This isn’t just another school project – this is your shot at building something real. With NEVER ESTABLISHED, you and your team will launch your own fashion brand, compete with other IB students across the globe, and prove what you’re capable of – for real customers, real sales, and real recognition. It’s business, creativity, and hype all in one. You’ll learn skills they don’t teach in textbooks – and walk away with more than CAS hours. Miss this, and you’ll miss the chance to boost your CV.