CLUBS

STUDENTS

CLUBS

CLUBS

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STUDENTS WANT MORE ENTREPRENEURSHIP OFFERINGS IN SCHOOL

Many students want to learn how to start a business in school, but most schools – and even universities – do not offer such knowledge.

Many studies indicate that a large majority of students desire to learn more about business topics at school. A survey at the Bonn International School in Bonn, Germany, from 2019 showed that about 76% of the students (and their parents) would like to have more entrepreneurial offerings.

Additionally, research spanning from early 2020 to early 2024 shows that an overwhelming 84% of GenZ individuals aspire to become self-employed within the next five years. Young people – especially the GenZ – increasingly want to work for themselves in the next few years. They are less interested in traditional careers and more focused on finding purpose in their work.

Recognizing these trends, the YOUNG ENTREPRENEURS CLUB is aiming to fill the gap by providing knowledge, guidance, coaching, and preparation for ambitious young minds seeking to start designing their own career paths.

TIMELINE for the School year

AUGUST – END OF SEPTEMBER

REGISTRATION PERIOD & TEAM-BUILDING

  • Program introduction (kick-off with mentors/teachers)
  • Team registration and formation
  • Role distribution within the team (marketing, finance, design, etc.)
  • Definition of work (e.g. regular meetings, communication, feedback) and decision-making processes
  • First creative icebreaker tasks
  • Set-up of website and eMail

LEARNING TOPICS
„Know YOURself: Team Dynamics & DISC Profiles“

  • Understanding team personalities with DISC
  • How to build a complementary team (e.g. creative + organized + analytical)
  • Self-awareness in leadership and collaboration

AUGUST – END OF SEPTEMBER

SEPTEMBER – END OF OCTOBER

RESEARCH, BRAND STRATEGY & PRODUCT DEVELOPMENT

  • Market and target group(s) research
  • Development of brand identity, vision & mission
  • First product concepts (print-on-demand)
  • Building the online presence (shop, socials, content plan)
  • Preparing for launch

LEARNING TOPICS
„Blue Ocean Thinking vs. Red Ocean Reality“

  • Explanation of Blue/Red Ocean concepts
  • How to define new spaces or subcultures in a crowded market
  • Case studies from fashion/streetwear
  • Timing drops and campaigns around school life, seasons, or social trends
  • How to learn from competitors and pivot wisely
  • Drop culture, hype cycles, and momentum

LEARNING TOPICS
„Strategic Positioning: What Kind of Brand Are You?“

  • Short brand analysis matrix: B2B vs. B2C, luxury vs. mass-market
  • Choosing the right product & price point for your audience
  • How to avoid being “everything for everyone”

SEPTEMBER – END OF OCTOBER

NOVEMBER- MAY

LAUNCH & SALES PHASE

  • Official launch of brand “drops”
  • Active sales phase across multiple weeks
  • Execution of marketing campaigns (TikTok, Insta, UGC, etc.)
  • Customer service & response to feedback
  • Live tracking: sales, reach (leaderboard)

LEARNING TOPICS
„Building a Castle: Castle Moat Strategy in Clothing“

  • What makes a brand defensible?
  • Storytelling, community-building, unique design principles
  • Brand examples with strong “moats” (e.g. Patagonia, Corteiz, etc.)

NOVEMBER- MAY

JANUARY

MID-SEASON REVIEW & COACHING SESSIONS

  • Interim reporting & team reflection (optional: mini awards)
  • Exchange with other teams
  • Masterclasses: resilience, campaign analysis, storytelling deep dive
  • Optimization before the final phase

Mid-Season Coaching sessions

  • Hands-on Coaching Sessions

JANUARY

FEBRUARY – MAY

xxx

LEARNING TOPICS
„Marketing Psychology & Authentic Selling“

  • TikTok/UGC tactics that don’t feel cringe or forced
  • Scarcity, storytelling, and community as tools
  • Sales without discounts – building true demand

FEBRUARY – MAY

JUNE

THE FINALS – CLOSING & REPORTING

  • Submission of final business report (revenue, story, impact, etc.)
  • Judged evaluation in categories
  • Digital award show or local celebration event
  • CAS reflection and documentation

LEARNING TOPICS
xxx

JUNE

… REPEAT.

LEGACY & TRANSFER to New School Year

  • Handover to new teams (knowledge transfer, mentoring)
  • Optional: brand continuation in “alumni mode”
  • Planning for the next school year / community growth
  • International collaboration / publication of highlight cases

… REPEAT.

FAQ